3 Misconceptions Which Are Rooted In Fear and Paranoia Than In Reality

Photo by Pablo García Saldaña on Unsplash

“Grocery stores want food that looks beautiful and unblemished on the outside, which means that they won’t buy things that don’t live up to these strict standards. This means that fruits and vegetables with odd shapes or almonds with scarring are considered “ugly” and unmarketable, despite tasting just as good as their supermarket counterparts.”

“Roughly one-third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — gets lost or wasted.”

Imperfect Produce is a wonderful startup that rescues perfectly good, healthy and fresh fruits and veggies from being thrown away due to cosmetic reasons. The company buys the malformed items at a discount from local farms and passes it along to their customers through subscription delivery. Currently, delivery is limited to the San Francisco Bay Area, but hopefully an ecological solution like this is bound to grow in abundance.

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